Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Transportation
2026 Ford Bronco Outer Banks is More Civilized, But No Less Capable

2026 Ford Bronco Outer Banks is More Civilized, But No Less Capable

The Outer Banks brings commuting comfort to Ford’s off-road icon without sanding away its personality.

1
What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
1
partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
2
What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

1
3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

1
4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
7
Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
9
Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

1
10
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Draplin Design Co.: Pretty Much Everything

Aaron James Draplin is a logo legend. The graphic designer has worked with everyone from Esquire to the president of the United States. Basically, there's little chance you haven't seen some of Draplin's work, even if you didn't realize it. Now the master designer is putting all his work, tips, inspirations, stories, and more…

By Mike Newman
draplindesigncoprettymucheverything1
Fashion
Casio Smart Outdoor Watch

There are plenty of Android Wear smartwatches on the market, but Casio has truly set itself apart with its first smart release by creating a watch that's specifically geared towards the outdoors. The Smart Outdoor Watch is built to military standard MIL-STD-810G spec for shock, vibration, and water resistance, but the…

By Cooper Fleishman
casiooutdoorwatch1
Features
10 Things You Should Stop Wearing When You Turn 30

When you’re a kid, you can get away with certain things. You can walk around outside in your underwear. You can spill spaghetti all over yourself, and not give a single shit about walking around in front of company. You can… Well, we have two words for you: Velcro sneakers.…

By Maxwell Barna
oneintheoven
Entertainment
Kurt Cobain’s Personal Items

Geoff Moore is an LA-based photographer and director that's worked with everyone from GQ and Coach to MTV and The Red Hot Chili Peppers. In 2007, he was commissioned by the Estate of Kurt Cobain to document the treasures of one of the most famous members of the 27 Club.…

By Cooper Fleishman
geoffmoorecobain1
Home
The Strongest Dice on Earth

It doesn't matter if you're talking about losing all your friends playing Monopoly, Catan, or one of the other games in your collection, most board games require six-sided dice. Seeing as how you've already traded in the disposable BIC pens and department store wallets in favor of higher end, more…

By Cooper Fleishman
Tidice1