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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Videos
Straight Outta Compton – Red Band Trailer

If you were watching the Grammys last night, you might have caught a spot that looked like a McConaughey Lincoln commercial starring Dr. Dre and Ice Cube. If you sat through one minute and five seconds of it, however, you realized it was actually the first look at the N.W.A.…

By Mike Newman
straight-outa-compton-movie-trailer
Home
Throw Blankets with Illustrations from Haynes Manuals

Terry Davey used to draw the technical illustrations for early copies of the iconic Haynes Manuals. For DIY guys, these were like works of art. Now you can bring them into your home thanks to these blankets from Faribault and Modern Anthology. The three blankets in the 'Air, Land and Sea'…

By Mike Newman
blank1
Home
Luna Makes Your Bed Smart

Since you spend 1/3 of your life sleeping, doesn't it make sense to get smart about it? Luna is the first mattress cover that makes your bed smart in just two minutes. Slip it on and manage the temperature of each side of your bed, track your sleep, and even integrate…

By Mike Newman
luna-sleep-infeed-hero
Fashion
Chinos Guaranteed To Last 25 Years

In case you don't remember RPMWEST, they've done multiple Kickstarter projects where they produced high-quality denim at a fraction of the retail cost. The jeans are awesome. Unfortunately, you can't always wear jeans, so now they're releasing The Quarter Century Pant. Each pair of these new chinos is guaranteed for 25…

By Cooper Fleishman
pants3
Home
The Periodic Table of Sexual Terms

Listen Don Juan, as skilled as you might be between the sheets, your sexual vocabulary might not be up to speed. To help, there's the Periodic Table of Sexual Terminology. While we can't guarantee it won't scare off a lady or two, we can promise it will have you at the…

By Mike Newman
sex1