Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Travel
1

Is Williamsburg the Most Underrated Golf Destination in America?

More than a dozen championship courses, legendary designers, great resorts, and plenty to do after 18 holes make a compelling case.

1
partner
How to Serve Great Cocktails Without Missing Your Own Party
Our Picks

Featured Stories

What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary
Videos
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary

Consider this your homework before You Can See Everything arrives October 16.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary
Videos
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary

Consider this your homework before You Can See Everything arrives October 16.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
2
Lifestyle
Lifestyle

The Future of Bourbon Is Behind This Door

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
3
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Wears My Beer: Duluth Trading Co. x Miller High Life Collection
Wears My Beer: Duluth Trading Co. x Miller High Life Collection
4
What We're Buying
What We're Buying

Wears My Beer: Duluth Trading Co. x Miller High Life Collection

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
5
Travel
Travel

Inside the 35th Kentucky Bourbon Festival

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
7
Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
9
Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

1
10
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Transportation
Hoverboard Is a One-Wheeled Electric Skateboard

No, Hoverboard isn't actually a hoverboard. But, seeing has how every promised hoverboard disappoints, maybe it's actually something better. The Hoverboard is an electric skateboard of sorts that boasts only one large, centered wheel. Tilt forward and you start to go; tilt back and it begins to break. Thanks to the…

By Mike Newman
hover1
Tech
Memories Cable Stores Data and Charges Your iDevices

Apple might have significantly reduced the size of the major updates to iOS, but you're still going to run out of space on your phone at one point or another. Rather than having to worry about manually backing everything up to your computer, iCloud or even a cumbersome external drive,…

By Cooper Fleishman
phot1
Features
7 British Menswear Brands You Should Know

British manufacturing has always carried somewhat of a universal prestige, and we’ve been keeping a close eye on it for a while now. To get to know our friends over the pond a little better, we’ve researched into what we believe to be some of the most exciting contemporary brands…

By Matthew Pike
menswear
Food
Stainless Steel Skull Whiskey Cubes

There are plenty of good ways to get your whiskey, or whisky as the case may be, to a slightly chillier temperature without diluting it by adding a bunch of ice cubes from an off the shelf tray. You can upgrade your cubes to ones with larger surface area. You…

By Cooper Fleishman
whisk
Tech
The Camera That Forces You to Take Unique Photos

Spend enough time at popular tourist destinations and you're bound to take the same exact photo someone else has. You might throw some extra filters on it or edit it differently, but fundamentally the photo is the same. Camera Restricta is a speculative design of a new type of camera…

By Cooper Fleishman
freetown1