Wears My Beer: Duluth Trading Co. x Miller High Life Collection

In the pantheon of combinations that just go together, that were seemingly made for each other, there’s the grueling endeavor of a long day’s work and the ice-cold refreshment of an easy-drinking beer at the end of it all. A match made in heaven and a tale as old as time. A tale spun over cold bottles of beer and championed by longshoremen and tradesmen and off-duty bartenders alike.

In fact, it’s a match that might bring to mind the iconic suds of Miller High Life at the end of a hard day. 

That picture-perfect pairing gains another brother in arms with the new Duluth Trading Co. x Miller High Life Collection. 

If Frank Sobotka could pick a hoodie to wear and a beer to drink with it, he might pick a piece from this rugged, retro-minded collab. 

The champagne of beers meets a champion of workwear, as you might recognize Duluth Trading Co. for its wildly clever ads touting its tougher-than-nails Firehose Pants or its exceptionally lightweight, high-performance Buck Naked underwear. 

The ads are no joke. Duluth Trading Co. gets the job done, at least in my book. 

Duluth has partnered with the likes of everyman beers like Leinenkugel’s and PBR in the recent past, but make room in your closet for the latest and greatest workwear-meets-work-a-day-style pairing from the Minnesota company.

“The best collaborations don’t ask customers to choose between two brands; They bring out the best in both,” said Ricker Schlecht, Senior Vice President of Product Development at Duluth Trading. “From the earliest design conversations, it was clear how naturally the two brands complemented each other. The result is a collection that pairs the unmistakable, hardworking approach of Duluth Trading with the spirit of Miller High Life.” 

Yes, you very well might want to belly up to your local bar on a brisk autumn night and order a High Life after seeing what the two companies have dreamt up. 

The Midwest roots of Miller High Life seem tailor-made for the fresh six-piece capsule collection, one that celebrates hard days on the job and the refreshing ease of a gleaming neon beer sign at a post-shift dive bar.

The six-piece capsule collection is a head-to-toe offering in the best sense, featuring Duluth Trading Co.’s high-quality crew socks as well as a Miller High Life-adorned set of Buck Naked underwear. 

The crown jewel of the line, and sure to be a hit at the bonfire or the corner bar, is the Duluth Trading Heritage “Beer Pocket” Hoodie, featuring (you guessed it) a handy pocket-within-a-pocket for your favorite beer of choice (make it a High Life, please). 

A graphic-fit T-shirt is adorned with the instantly recognizable Miller High Life logo, while the back features the brewery’s fabled “Champagne Of Beers” slogan, as well as the century-plus-old High Life “Girl in the Moon” logo. 

A Duluth Trading Co. “Truck Stop” hat is done up in black, red, and sudsy beer-tinged gold, while the Can Commander koozie features the High Life emblem and comes with a detachable strap. It hangs around one’s neck in the same way a camera might. Get ready to make your tailgates more fun. 

Some brand partnerships seem like a shot in the dark, and others double down on the pride of hard work and the joy that comes with celebrating that work ethic (just don’t overdo it, like Frank Sobotka and co. on The Wire). 

This one goes down just as easily as a cold High Life “pony” bottle. 

“Good taste doesn’t have to be complicated, and now our fans can wear the High Life where they’re already living it — from the garage and the tailgate to their favorite local bar,” said Miller High Life brand marketing manager Bob Vydra. 

Ranging in price from $14.95 for your tailgate-approved Can Commander to $59.95 for the utterly cozy Heritage Hoodie with its High Life-sized “beer pocket,” the Duluth Trading Co. x Miller High Life Collection arrives not a moment too soon to crack open a cold one this autumn.