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What We're Buying
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Food
Laura Zindel Dinnerware

Until recently, you only really had two choices when it came to dinnerware - shit she picked out in colors you've never heard of (taupe, mauve, rouge), or the same white plates you've had since college (the ones your mom bought you). Laura Zindel is here to upgrade your plain…

By Cooper Fleishman
Laura Zindel
Entertainment
Rhoda Perdition Greeting Cards

Rhoda Perdition makes greeting cards. And puns. They get away with it because their puns are backed up with art reminiscent of some combination of Tank Girl and Aqua Teen Hunger Force. Fortunately for you, Rhoda Perdition Greeting Cards are now available through Etsy. The traditional hallmark of special occasions…

By Cooper Fleishman
Rhoda Perdition
Home
Reclaimed Gym Floor Coffee Table

Depending on which side of the line you were on come dodgeball time, gym was either the most satisfying or most terrifying part of your day. To this day, the squeaking of gym shoes on a basketball court probably brings back memories, some of which were good. Now you can…

By Cooper Fleishman
Reclaimed Gym Floor Coffee Table
Audio
iHome iA5 iPhone Alarm Clock

If you're anything like the guys at Cool Material, you have problems getting up for work after a long night filled with Red Bull, women, and liquor. But no more because now there's an app for that. The iHome iA5 Alarm Clock starts as your average iPod dock (which you…

By Cooper Fleishman
iHome iA5 iPhone Alarm Clock
Home
Ghost In The Machine

The collision of art and music can result in a lot of things - drug fueled trips down the yellow brick road, pools of vomit, and - occasionally - something actually worth hanging on your wall. Erika Iris Simmons art is definitely the type that you're going to want to…

By Cooper Fleishman
Ghost In The Machine1