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What We're Buying
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Clothing
Reigning Champ Heathered Zip Hoody

Hoodies are a dime a dozen these days, but it's hard to get good quality in a simple color like black or gray with all the Ed Hardy, bedazzling, and flames floating around. Hailing from our neighbor to the north, the Reigning Champ Heathered Zip Hoody looks good and keeps…

By Cooper Fleishman
Reigning Champ Heathered Zip Hoody
Drinks
Sol Beer Bottle Glasses

Bare minimum isn’t good enough when it comes to a quality cold one. Skip the piss water and the pint glass and put your beverage in a glass recycled from its own bottle. No one needs to brush up on their high school Spanish to know what cerveza means, but…

By Tim Jacobsen
sol-beer-bottle-glasses
Drinks
Corona Beer Bottle Glasses

Bare minimum isn’t good enough when it comes to a quality cold one – even if it means a little extra attention from a certain green fruit to your favorite Mexican beer. Skip the piss water and the pint glass and pour a quality beverage into a glass recycled from…

By Tim Jacobsen
corona-beer-bottle-glasses
Clothing
To A Tee: Barking Irons

These remarkable tees come with a pretty bad ass story to match. "Barking Irons" comes from a 19th century slang term for pistols, that was created by gangs of youths that haunted New York's infamous Bowery. The Bowery, where Barking Irons showroom is located, was the birthplace of a multitude…

By BSacco
t-a-t-barking-irons
Accessories
The Ninja Wisdom Deck: 50 Deadly Meditations for the Non-Ninja

You think meditation should be peaceful and relaxing? Ninja please. The Ninja Wisdom Deck: 50 Deadly Meditations for the Non-Ninja lays out everything you need to know about Ninja philosophy and the Ninja code. By the silly stealth masters behind Ask a Ninja, these facts will sneakily sneak up on…

By Cool Material Guest
Ask a Ninja Wisdom Deck