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What We're Buying
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Gear
Brook Farm U-Lock Holster

You could make a case for spurs or big ass bucket hats as the most manliest accessory ever, but you would be wrong. Next to a Harley or a blond (you can't wear these, they don't count), it's definitely the holster. Even without anything inside, the holster has a way…

By Cooper Fleishman
Brook Farm U-Lock Holster
Entertainment
Modernist Mutants and Minimalist Marvels

If you want to score like Tony Stark then you're gonna have to ditch your current Peter Parker level of nerdiness—which means that your comic book posters belong under the bed with the rest of your shame. Unless your comic book posters also happen to be gorgeous minimalist art prints.…

By Cool Material Guest
Modernist Mutants and Minimalist Marvels
Entertainment
Avatar

Maybe once a decade a movie will come out that shatters expectations in terms of stunning presentation. It may have took him 12 years for 3D technology to meet his vision, but James Cameron finally gave us an unforgettable visual experience with Avatar. Although Avatar follows a very basic plot,…

By Cool Material Guest
Avatar DVD
Phones
Verizon HTC Droid Incredible

After being spoon fed a few details at time we've been hungry to learn more about the HTC Droid Incredible . After much ado, here's the scoop: The HTC Droid Incredible is a Verizon joint that's arguably better than the iPhone, so you don't have to take any more crap…

By Cool Material Guest
Verizon HTC Droid
Transportation
2010 Triumph Scrambler

Crotch rockets are great, assuming you don't mind a comfort level somewhere between sitting on a rock and repeatedly slamming your nuts in a desk drawer. The 2010 Triumph Scrambler is the La-Z-Boy of motorcycles and you'll appreciate that as soon as you plan your cross country "business trip." With…

By Cooper Fleishman
2010-triumph-scrambler