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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Flor Character Sketch Tiles

Being five years old had its perks. You get to grab random women's boobs without getting arrested, throw food without detention, and color on the walls without a time out all in the name of learning. Now you've learned to appreciate those things, so relive the good ole' days with…

By Cooper Fleishman
Flor Character Sketch Tiles
The Roundup
Traveling Denim video

A favorite pair of jeans is something every guy has; they fit perfectly, and there comes a point where we can't remember them any way but tattered, soft, and full of holes. Well, some guy with a camera followed some girl--specifically her ass--as she wore a new pair of jeans…

By Wylie Overstreet
video-Traveling-Denim-video-th
Accessories
Ravi Ratan USB Cufflinks

Every man in the history of time has, at one point, wanted to be James Bond. Even before Ian Fleming actually invented his character, like hundreds of years ago in the Victorian age, guys stole his lines: "Good day, sirs. I be-eth Dodenbury. James... Dodenbury, forsooth.". Long story short, none…

By Wylie Overstreet
Ravi Ratan USB Cufflinks
Home
Aruliden “Wire” Hanger

The design company Aruliden, which apparently pulled it's name from Lord of the Rings, has come up with a cool solution to the traditional coat rack. Simple and modern, the rack gives you ample space to store your coat, hat, one ring to rule them all, etc. Sorry, we seriously…

By Wylie Overstreet
Aruliden Wire Hanger
Contests & Give-Aways
GIVEAWAY: Güs Vertical Wallet

If you haven't been keeping up with current news, it's about time for you to send that Fossil wallet your mom bought you in high school back to where you got it - 1980. You're a man of respectable taste, a fan of cool material, and a connoisseur. Why, as…

By Cooper Fleishman
gus-wallet-giveaway