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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Audio
Polk Audio Atrium Sat30 Speaker

The back yard is serious business. And just because you might not have one of your own yet doesn't mean you can't appreciate a badass barbecue, electric chainsaw, or a finely pruned bush. With innovations like these, why force your friends to listen to Journey through your iPhone speaker? Install…

By Cooper Fleishman
Polk Audio Atrium Sat30 Speaker
Accessories
Nike Navaro Low Sneaker

Check out Nike's Navaro Low Sneakers. How ill are they?! Super ill. Not ill like they're diseased of course, or like they have shoe-AIDS, whatever that is. We mean ill in the whole urban slang definition of "appealing" or "deserving praise for aesthetic excellence". Saying it like that though makes…

By Wylie Overstreet
Nike Navaro Low Sneaker
Clothing
Lindland’s Cordaround Karate Casual Pants

Every man has a certain pair of pants: the ones we change into after a long day, or on Sunday morning after last night's clothes became de facto pajamas. Routinely left on the bedroom floor, rarely washed, and likely dotted with the faded stains of snack foods, they're the most…

By Wylie Overstreet
Lindlands Cordaround Karate Casual Pants
Articles
Gentlemen: What Your Drink Says About You

Gentlemen: What Your Drink Says About You                                                                            

By Wylie Overstreet
what-your-drink-says-about-you-cool-material
Cameras
GoPro Hero Wearable Digital Cameras

Beer is great, but it's better when it's on a beer hat. Clocks are great too, but watches are better. Quite frankly, making anything wearable makes it better and cameras are no different. It's even more important when it comes to intense activities like snowboarding, motocross, and drinking. The GoPro…

By Cooper Fleishman
GoPro Hero Wearable Digital Cameras