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What We're Buying
Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

With nearly two centuries of history, these reinvented rugby shirts prove some classics never lose their charm.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Drinks
Ommegang Game of Thrones Iron Throne Blonde Ale

Don't be upset that Tyrion Lannister could drink you under the table, just be happy that you can soon drink some ale similar to the stuff in the pewter steins the little lady-killer had. HBO has partnered with Ommegang Brewery to craft a collection of beers inspired by Game of…

By Mike Newman
Ommegang-Game-of-Thrones-Iron-Blonde-Ale-1
Drinks
Scene 3 Recycled Skateboard Bottle Opener

Turning one man's trash into another man's treasure isn't always the easiest thing in the world to execute. Stripping a piece of furniture and applying a new coat of stain, while time consuming, is not as difficult as say, taking a broken skateboard deck and trying to create a cool,…

By Cooper Fleishman
Scene-3-Recycled-Skateboard-Bottle-Opener-1
Home
Hardcore Hardware Australia TWI01 Pen

You're probably already half way through the checkout process to buy this pen based on the pictures and the fact the brand is named Hardcore Hardware Australia. If you're not, the TWI in the name stands for tactical writing instrument, and this is a "pen" that really doesn't mess around.…

By Cooper Fleishman
Hardcore-Hardware-Australia-TWI01-Pen-1
Fashion
Seiko Made in Japan Military Watches

Finding an affordable, good looking, automatic watch is a trifecta that isn't seen all that often in the watch world. Seiko has taken their already beloved 5 series one step further with the addition of these Made in Japan Military Watches. These watches start with the same features that the…

By Cooper Fleishman
Seiko-Made-in-Japan-Military-Watches-1
Entertainment
Looper Blu-ray

Ignore the fact that it looks like Joseph Gordon-Levitt is packing a lip throughout the movie and that some of the time travel elements need a bit more explaining, because Looper is one hell of a film. The futuristic mob hit flick is utterly original and packed with some pretty sweet effects.…

By Mike Newman
Looper-Blu-ray