Seiko

SeikoxGiugiaro-SBJ003

The melding of Japanese watch manufacturing and Italian design come together in this watch that pays homage to a late Brazilian Formula 1 race car driver. The SBJ003 is a collaboration between Seiko and automotive…

Matthew-Humphries-Design-Seiko-Watches

Matthew Humphries, an established automotive designer and former Chief at the Morgan Motor Company, has parlayed his considerable knowledge, skills and design chops from the automotive industry into a line of customized, racing-inspired Seiko watches…

seiko-the-art-of-time Play Video

If you ever participated in a Science Fair, you’re probably familiar with the Rube Goldberg machine. Seiko’s recent Japanese ad “Art of Time” uses over 1,000 watch components, three watchmakers, a song written by Seiko…