Seiko

Seiko-Prospex-SLA025J1-1

If you only hover around the premium watch brands, perhaps you didn’t know the Seiko brand also plays in that realm. Now, they’ve reissued their 1968 Prospex Automatic Diver model SLA025J1 for the modern age.…

SeikoxGiugiaro-SBJ003

The melding of Japanese watch manufacturing and Italian design come together in this watch that pays homage to a late Brazilian Formula 1 race car driver. The SBJ003 is a collaboration between Seiko and automotive…

Matthew-Humphries-Design-Seiko-Watches

Matthew Humphries, an established automotive designer and former Chief at the Morgan Motor Company, has parlayed his considerable knowledge, skills and design chops from the automotive industry into a line of customized, racing-inspired Seiko watches…

seiko-the-art-of-time Play Video

If you ever participated in a Science Fair, you’re probably familiar with the Rube Goldberg machine. Seiko’s recent Japanese ad “Art of Time” uses over 1,000 watch components, three watchmakers, a song written by Seiko…