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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Food
Empire Bacon Mayonnaise

Sure you could just have someone cut you open and slather your insides with a thin lard coating, but what's the fun in that? If we're going to be going heavy on some fat, we're going to enjoy the hell out of it. Namely, we'll be slathering a healthy serving…

By Mike Newman
Empire-Bacon-Mayonnaise
Drinks
Ommegang Game of Thrones Iron Throne Blonde Ale

Don't be upset that Tyrion Lannister could drink you under the table, just be happy that you can soon drink some ale similar to the stuff in the pewter steins the little lady-killer had. HBO has partnered with Ommegang Brewery to craft a collection of beers inspired by Game of…

By Mike Newman
Ommegang-Game-of-Thrones-Iron-Blonde-Ale-1
Drinks
Scene 3 Recycled Skateboard Bottle Opener

Turning one man's trash into another man's treasure isn't always the easiest thing in the world to execute. Stripping a piece of furniture and applying a new coat of stain, while time consuming, is not as difficult as say, taking a broken skateboard deck and trying to create a cool,…

By Cooper Fleishman
Scene-3-Recycled-Skateboard-Bottle-Opener-1
Home
Hardcore Hardware Australia TWI01 Pen

You're probably already half way through the checkout process to buy this pen based on the pictures and the fact the brand is named Hardcore Hardware Australia. If you're not, the TWI in the name stands for tactical writing instrument, and this is a "pen" that really doesn't mess around.…

By Cooper Fleishman
Hardcore-Hardware-Australia-TWI01-Pen-1
Fashion
Seiko Made in Japan Military Watches

Finding an affordable, good looking, automatic watch is a trifecta that isn't seen all that often in the watch world. Seiko has taken their already beloved 5 series one step further with the addition of these Made in Japan Military Watches. These watches start with the same features that the…

By Cooper Fleishman
Seiko-Made-in-Japan-Military-Watches-1