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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Features
10 Drone Videos That Will Make You Want to Explore the World

It's already that time of day when your eyes are becoming sore and heavy from the onslaught of your bright computer screen. And as your morning coffee's effects wane, you might be slipping into daydream mode. Well, let us help guide you with a little drone-captured wanderlust. These are our…

By Mike Newman
drone33
Videos
‘The Big Short’ Trailer

Brad Pitt. Christian Bale. Ryan Gosling. Steve Carell. We'd see any movie that the four of them were involved in, but it's even better when Adam McKay, the man behind Step Brothers, Anchorman and The Other Guys, is the one behind the camera. Based on the book by Michael Lewis…

By Cooper Fleishman
bigshort1
Transportation
Hoverboard Is a One-Wheeled Electric Skateboard

No, Hoverboard isn't actually a hoverboard. But, seeing has how every promised hoverboard disappoints, maybe it's actually something better. The Hoverboard is an electric skateboard of sorts that boasts only one large, centered wheel. Tilt forward and you start to go; tilt back and it begins to break. Thanks to the…

By Mike Newman
hover1
Tech
Memories Cable Stores Data and Charges Your iDevices

Apple might have significantly reduced the size of the major updates to iOS, but you're still going to run out of space on your phone at one point or another. Rather than having to worry about manually backing everything up to your computer, iCloud or even a cumbersome external drive,…

By Cooper Fleishman
phot1
Features
7 British Menswear Brands You Should Know

British manufacturing has always carried somewhat of a universal prestige, and we’ve been keeping a close eye on it for a while now. To get to know our friends over the pond a little better, we’ve researched into what we believe to be some of the most exciting contemporary brands…

By Matthew Pike
menswear