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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Contests & Give-Aways
GIVEAWAY: Zontik Rubik’s Cube

Zontik Games replaces that cheap plastic rubik's cube you had on your desk as a kid with a stunning solid chrome version with gorgeous leather inlaid sides. Not simply a toy or a forgettable trinket, the Executive Rubik’s Cube holds a permanent and prominent place on your desk, declaring that…

By Cool Material Guest
Zontik-Games-Rubiks-Cube-Giveaway
Transportation
Swobo Bikes

The tightest ride you've ever had was probably not a bike, but if it was it would be a Swobo. The Swobo Sanchez is one of the cleanest chassis out there which allows you to go to town on it so you can make it your own. The rear hub…

By Cooper Fleishman
swobo-bikes
Accessories
Tuff Writer Tactical Pens

Jack Bauer isn't the type of man that signs his name on things (would you really want to ask him for delivery confirmation?), but if there was ever a situation he couldn't solve with bullets - he would fix it with a Tuff Writer tactical pen. It's a pen (so…

By Cooper Fleishman
tuff-writer-tactical-pens
Articles
9 More Jobs Most Men Would Die For

Generally, "work" means spending time somewhere you don't want to be, doing things you hate, and watching the clock - all in the name of being able to pay for the things you love. These men (and the nine that came before them) are the ultimate testament to everything it…

By Cooper Fleishman
chrisilluminati
Clothing
To A Tee: Hyp-Inc.

Hypothesis Inc., Theory of Self Co is a creative design studio and clothing design company that specializes in graphic design. They pull influences from music, art, and culture to create a line of apparel that speaks to an audience who appreciates the very same. They've collaborated with a varied assortment…

By BSacco
to-a-tee-hyp-inc