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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Food
Bacon and Eggs Chocolate Easter Egg

Bacon and chocolate go together like hot tubs and booze—the mix is kind of bad for you but too awesome to pass up. Knowing the truth about this tasty duo, Voges redefined bacon and eggs with a delicious salty-sweet chocolate Easter egg made of dark chocolate and filled with bacon…

By Cool Material Guest
Bacon-and-Eggs-Chocolate-Easter-Egg
Fashion
Watch3 by Steven Götz

While analog is in a whole different class of cool above digital we will admit that it's not quite as black and white. Watch3 by Steven Götz simplifies a face full of names to just the relevant one. The numbers are printed in white on the underside of the sapphire…

By Cool Material Guest
Watch3-by-Steven-Gotz
Contests & Give-Aways
GIVEAWAY: Man Junk

A man's junk is something he takes very personally so it's only fitting that his grooming regimen does too. Unfortunately, in a world of body washes, lathers, scrubs, exfoliates, moisturizers, etc., etc., etc., there weren't any products that took your junk as seriously as you did...until now. Man Junk is…

By Cooper Fleishman
man-junk-570
Drinks
Restoration Hardware Factory Table Wine Rack

You can't just stash a bottle of bubbly in the cabinet next to the dog chow and expect to look smooth pulling it out. A rich vintage bottle of one-thing-will-lead-to-another wine deserves an equally impressive wine rack. The Restoration Hardware Factory Table Wine Rack emits sophistication and masculine character with…

By Cool Material Guest
Restoration-Hardware-Factory-Table-Wine-Rack
Link Roundups
The Specsavers Effect

You can't turn on the tv anymore without getting inundated by commercials about some afc (that's average frustrated chump for those of you not in the know) getting raped by a bunch of ridiculously hot chicks because he sprayed "deodorant body spray" all over himself. We all know the "Axe…

By Cooper Fleishman
video-The-Specsavers-Effect-th