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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Food
The Deli Garage Multi Noodles

Normally finding a screw in your food is a bad thing, but in this case no one will mind. Let out your inner gearhead and harness your culinary prowess in one swing thanks to Multi Noodles by German food company, The Deli Garage. This handmade pasta comes shaped like screws…

By Cool Material Guest
garage-noodles
Clothing
To A Tee: Skulls

Don't let Ed Hardy and similar tattoo-style designs affect your love for skulls and all things macabre. These four tees prove that you don't need rhinestones, gothic lettering and fancy swirls to make a skull statement. With graphics that are definitely more "day of the dead" than "night of the…

By BSacco
to-a-tee-skulls
Entertainment
Sherlock Holmes on DVD

Sherlock Holmes is the best date movie since The Hangover for a number of reasons. She gets to look at Jude Law, you get to look at Rachel McAdams. She gets witty banter, you get point-by-point bare-knuckle boxing tutorials. She gets Robert Downey Junior, you get Robert Downey Junior. No,…

By Cooper Fleishman
sherlock-holmes-dvd
Transportation
Giant Bicycles Bowery 84′

Bigger isn't always better, but all bets are off when something's giant - just look at Christina Hendricks. Giant Bicycles was tired of all the wimpy fixie/freewheel options so they slapped some deep-dish 20/24-spoke wheels on a track racer. Then they upgraded the frame to lightweight ALUXX aluminum which keeps…

By Cooper Fleishman
bowerybike
Clothing
Matix Gusto Bigcans Boardshorts

Boarding is great and all, but it has one serious flaw. The farther you get into the surf (which is really the only place you want to be) the farther you get from the best part of the beach - open containers of alcohol, preferably in cans. Matix solves that…

By Cooper Fleishman
beer-can-shorts