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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Fashion
TW Steel Leather Strap Watch

Do you really need a watch with all twelve numbers on it? No. You need a watch that tells you when to get the hell out of the office - 12 for lunch and 6 for drinking - because those are the happiest hours of your day. TW Steel gives…

By Cooper Fleishman
TW Steel Leather Strap Watch
Contests & Give-Aways
GIVEAWAY: Nooka Zub Zenv Watch

You can spend hundreds (if not thousands) of dollars on new shoes, a new suit, and a crocodile leather belt all you want, but it's not the clothes that make the man - it's the watch. Don't get us wrong, lapel choices are important, but when you get down to…

By Cooper Fleishman
nooka-watch-giveaway
The Roundup
Craftsman Music Experiment

When you're using Craftsman tools, the garage roof (it's the only sky most men will ever know) is the limit. You're a man, so you know that when it comes to tools there's only one name that matters and that name is Craftsman. Craftsman is continuing down its undisputed path…

By Cooper Fleishman
video-Craftsman-Music-Experiment-th
Fashion
Black Rubber Watch

When men speak of wearing rubber, it's usually about the contraceptive kind.   Stone's creatively-named Black Rubber Watch is the exception to that rule.  Smooth black rubber comprises the clasp, band, and housing, giving it a unique look that's a far cry from the chunky metal of countless Diesels and…

By Wylie Overstreet
Oak Black Rubber Watch
The Roundup
Tim Cotterill Rocket II 2 Trike

There is a line between genius and insanity that most men at least tentatively abide by. Tim Cotterill is not that man. In fact, judging on his wheeled creation alone he is as far from sane as possible. Generally we're not fans of things that come in threes because they…

By Cooper Fleishman
video-Tim-Cotterill-Rocket-II-2-Trike-th