Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

1
What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
1
partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
2
What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

1
3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

1
4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
7
Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
9
Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

1
10
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Computers
Toshiba Libretto W100 Tablet

The engineers at Toshiba got a little tired of the iPad hogging the spotlight, so they're releasing their W100 onto the market. We're guessing those engineers where the ones who decided to one-up the iPad--literally--by adding another screen. Yep, this thing has two, like a really fast and beautiful and…

By Wylie Overstreet
Toshiba Libretto W100 Tablet
Clothing
To A Tee: Print Liberation

Born out of the "real" advertising world in 1999, Print Liberation is a Philadelphia-based print company that now focuses on straight up keepin' it real.  Fresh messages are paired up with even fresher graphics to form a selection of mens tees that are authentically cool throughout. From witty and tongue-in-cheek…

By BSacco
t-a-t-print-liberation
Accessories
Oceanist Large Messenger Bag

Simple is good, but today's market is flooded with messenger bags that have forgotten the concept.  They come tailored with pockets for everything: your cellphone, your iPod, your laptop, some spare change, your pen, a piece of dental floss, some lint you found the other day in your pants, a…

By Wylie Overstreet
Oceanist Large Messenger Bag
The Roundup
Diego Stocco Bassoforte & Experibass

Diego Stocco is a guy who's name you've probably never heard, but unless you've had your head up your ass for the last five years you've heard his music. Seeing as how you're here - on the Internet - it would be difficult (if not impossible) for you to have…

By Cooper Fleishman
video-Diego-Stocco-Bassoforte-Experibass-th
Food
William-Sonoma Smoker Box

Summer is arriving, and with it comes all sorts of good things beyond warm weather.  Actually, only bikinis and grilling come to mind right now, but both of those are biggies. And while we can't speak much on bikinis (they're awesome, the end.), we can say grilling takes on a…

By Wylie Overstreet
William-Sonoma Smoker Box