Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Travel
1

Is Williamsburg the Most Underrated Golf Destination in America?

More than a dozen championship courses, legendary designers, great resorts, and plenty to do after 18 holes make a compelling case.

1
partner
How to Serve Great Cocktails Without Missing Your Own Party
Our Picks

Featured Stories

What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary
Videos
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary

Consider this your homework before You Can See Everything arrives October 16.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary
Videos
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary

Consider this your homework before You Can See Everything arrives October 16.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
2
Lifestyle
Lifestyle

The Future of Bourbon Is Behind This Door

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
3
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Wears My Beer: Duluth Trading Co. x Miller High Life Collection
Wears My Beer: Duluth Trading Co. x Miller High Life Collection
4
What We're Buying
What We're Buying

Wears My Beer: Duluth Trading Co. x Miller High Life Collection

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
5
Travel
Travel

Inside the 35th Kentucky Bourbon Festival

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
7
Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
9
Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

1
10
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Transportation
Clankworks Pinch Stand

Kickstands are so fourth grade. You don't spend upwards of hundreds - if not thousands - of dollars on a sweet new bike and not shell out for some way to display it. You could hand it on the wall, ceiling, or somewhere in the garage using some crazy Rube…

By Cooper Fleishman
clankworks-pinch-stand
Entertainment
Back to the Future: 25th Anniversary Trilogy

Hoverboards. The DeLorean. Mad Dog Tannen. Back to the Future has it all. It gave us a reason to drive 88mph, lust after a barely functioning car (with or without a flux capacitor), and injected 1.21 Gigawatts (you know you just said that to yourself in the Doc voice) into…

By Cooper Fleishman
back-to-future
Articles
What Mark Zuckerberg Could Buy with His $6.9 Billion

A few weeks ago 26 year-old Mark Zuckerberg—the founder of Facebook, for those of you who’ve been living in a cave—was recently ranked on the Forbes 400 at #35 with 6.9 billion dollars.  This is an exceptionally large amount of money.  So large, in fact, it can be hard to comprehend,…

By Wylie Overstreet
zuckerberg
Computers
HP Slate 500 Tablet PC

It wasn’t a shock that when Apple rolled out the iPad, people came out in droves.  They camped outside stores, threw down ridiculous amounts of money on Ebay, and, in some cases, chose the nighttime company of the screen’s app-filled glow to that of a wife or girlfriend.  Slowly over…

By Mike Newman
hp-tablet
Drinks
Krups Dolce Gusto Circolo

You don’t have to become a barista and learn a whole new java related language to make a great cup of coffee.  Actually, it’s quite simple, just get yourself a Krups Dolce Gusto Circolo single serving coffee/beverage unit.  Those morning chain shop runs add up, and at this point in…

By Mike Newman
krups-dolce-gusto-circolo