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What We're Buying
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Tech
iTar iPad Guitar

iPads are fantastic media consumption devices. Netflix, games and music are never more than a finger tap away from occupying you for hours at a time, but they've been much for media creation (email doesn't count as media). Until now that is. Pledge $200 or more to Starr Labs and…

By Cooper Fleishman
iTar-iPad-Guitar
Videos
Mother of All Hot Wheels Tracks

Our favorite Hot Wheels when we were kids were the ones that had the side panels that flipped over to reveal damage like they had just been t-boned, and, based how we played with them, that made perfect sense. When we made a track, we'd fling those pieces of metal so…

By Mike Newman
video-Mother-of-All-Hot-Wheels-Tracks-th
Entertainment
U2 “Achtung Baby” Deluxe Editions

Bono and the rest of U2 might be more about big hair, big sunglasses and big arenas more than political revolution these days, but at one point in time their music didn't feel so forced. 1991's Achtung Baby was one of those times. With approximately one bazillion records sold worldwide (it's…

By Cooper Fleishman
U2-Achtung-Baby-Deluxe-Editions
Fashion
Decked Out: Game Day

1 and 6 or 6 and 1, your team will always be your team. Through thick and thin, touchdowns and fumbles, true fans can't help but watch every week as grown men wreck each other on the field. Before those festivities begin though, there's tailgating. Countless people congregating in parking…

By Cooper Fleishman
Game-Gear
Fashion
Folding Nail Trimmers

You already turn to Garrett Wade for all the knives you buy (actually that makes you sound like a knife-wielding lunatic, but you know what we mean) now you can dial-up the rustic man shop for your grooming needs as well. While you probably don't want to clean and trim your…

By Mike Newman
Folding-Nail-Trimmers