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What We're Buying
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Steve Jobs by Walter Isaacson

If we didn’t know better, we would have thought that the release of Steve Jobs’ biography so soon after his death was some kind of brilliantly timed Apple marketing move. In a way, it kind of was considering that Jobs asked Walter Isaacson to write his biography after he became…

By Cool Material Guest
Steve-Jobs-by-Walter-Isaacson
Videos
Jotly

Verbifying nouns used to be reserved for the pretentious percentage of the population with multiple seasonal homes, but it isn't anymore. Now you can Google it and Facebook it and Yelp it and Twitter it. Each of these (over)sharing services have options for geo-location, so the 500 people you haven't…

By Cooper Fleishman
video-jotly-th
Audio
Phiaton PS 20 BT’s

Any time we wear a pair of headphones that aren't wireless, we feel like one of those kids on a backpack leash you see at the mall. They get tangled, knotted and—with a quick turn of the head—can come flying off like that kid when he catches a whiff of Cinnabon. The…

By Mike Newman
Phiaton-PS-20-BTs
Drinks
KeepCup Reusable Cups

To say when we wake up we want a cup of coffee would be a gross understatement. When we wake up we need a cup of coffee like most characters in The Walking Dead need Rick Grimes' blood. What we don't need however is some lukewarm java that tastes like it's been…

By Mike Newman
KeepCup-Reusable-Cups
Cameras
Throwable Panoramic Ball Camera

If you want something done right, do it yourself. If something you want doesn't exist, make it yourself. This is the story of the throwable panoramic ball camera which started as a thesis project by Jonas Pfeil. You can't actually capture your world in three dimensions yet, but it's only…

By Cooper Fleishman
Throwable-Panoramic-Ball-Camera