Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Transportation
2026 Ford Bronco Outer Banks is More Civilized, But No Less Capable

2026 Ford Bronco Outer Banks is More Civilized, But No Less Capable

The Outer Banks brings commuting comfort to Ford’s off-road icon without sanding away its personality.

1
What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
1
partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
2
What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

1
3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

1
4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
7
Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
9
Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

1
10
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Sonic Editions The Impossible Cool Color Photos

Sonic Editions always seems to capture the ultimate feeling of cool in every shot in their Impossible Cool collection. It's something you can't define or put your hands on, but you just know it looking at any of the pieces in the collection. Now for the first time, those images…

By Mike Newman
Sonic-Editions-The-Impossible-Cool-Color-Photos-1
Entertainment
The Dark Knight Trilogy Blu Ray

Everyone said there would never be a better Joker than Jack Nicholson. No one thought Michelle Pfeiffer would ever be outdone at Catwoman. And let's be realistic, Bane was always a joke after the George Clooney with fake nipples Batman saga. Between Christian Bale, Christopher Nolan, David S. Goyer and…

By Cooper Fleishman
The-Dark-Knight-Trilogy-Blu-Ray
Clothing
VIN Reclaimed Vehicle Jackets

If you love your BMW or Caddy so much that you wish you never had to be away from it, round up $1690 worth of change from your couch cushions, cause this is the jacket for you. Platinum Dirt creates these VIN Jackets from old car upholstery along with parts from the…

By Mike Newman
VIN-Reclaimed-Vehicle-Jackets-1
Tech
Basis

You've got about a month of hardcore eating ahead of you before that guilt sets in. If you want to try and stay in shape now (or plan on going hard after the holidays), here's the latest fitness tracker to help you out. Looking more like an actual watch than…

By Mike Newman
Basis-2
Videos
The Real Thing

If you don't have five minutes and sixteen seconds right now to devote to some serious car porn, you should probably just come back to this later. When you're ready, close the extra tabs open in your browser, shut off your music, tune out your boss and just enjoy this…

By Cooper Fleishman
video-The-Real-Thing-th