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Travel
The Alps Beyond Ski Season: An Epic Fall Road Trip Through Italy and Switzerland

The Alps Beyond Ski Season: An Epic Fall Road Trip Through Italy and Switzerland

Two lesser-known Alpine destinations. Two very different takes on the year-round après-ski lifestyle.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Articles
Inside Hickoree’s Floor Two: The Best Menswear Shop in Brooklyn

The issue with trying to be cool is, the act of doing so is inherently uncool from the start. This makes the whole process null and void. It's a problem that plagues plenty of menswear shops you've probably stepped foot in. There's a sense they're trying too hard. True coolness…

By Mike Newman
hickorees-1
Lifestyle
Heritage: Joe Sadler

This is a 1938 Gibson Mastertone passed down from my father last year with a case that has been covered in Bill Monroe Bluegrass stickers and tickets since the mid 70's. My mother actually went into labor with me while they were at the show in 1979. I used to…

By Cool Material Guest
joe-sadler-heritage
Accessories
Customize Ember Equipment Backpacks To Fit Your Needs

Finding one backpack that fits all your needs is damn near impossible. What happens with the camera, or the clothes, or the laptop when you don't want to carry them all the time? What if you need a hard drive for all your photos when you're traveling, but you don't…

By Cooper Fleishman
ember-backpack-1
Audio
Pono Music Introduces Righteous Hi-Res Music System

There hasn't been a legitimate competitor to an Apple music player for quite some time, but by the time you read this the Pono Music system will probably have eclipsed the million dollar mark on Kickstarter. The first six minutes of the video is a who's who of famous musicians,…

By Cooper Fleishman
pono-music-player
Fashion
Helgray’s Vintage Style Watches Have It All

They say that if you want something done right you should just do it yourself. That's exactly what the people from newly launched Helgray Watches did when they couldn't find the right watch. Each of the four watches combines a modern Swiss Movement from Ronda with vintage and military style…

By Cooper Fleishman
helgray-watches