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The issue with trying to be cool is, the act of doing so is inherently uncool from the start. This makes the whole process null and void. It’s a problem that plagues plenty of menswear shops you’ve probably stepped foot in. There’s a sense they’re trying too hard. True coolness is effortless and honest, and there’s a pervading sense of both inside Hickoree’s.

The shop is the first brick-and-mortar location from the online men’s shopping destination. Opened in late 2011, Hickoree’s Floor Two is a natural extension of the wonderfully curated site founded by brothers Emil and Sandy Corsillo. Pieces are selected with an emphasis on craftsmanship and style. Or, as is the case with their label The Hill-Side, designed right there. It’s a collection of smaller US labels along with a helping of Japanese ones you won’t find elsewhere stateside. A mix of durable denim, heavy button-downs, and random objects you’ll strangely crave (we never realized how much we want Japanese pottery). In a way, it’s this collection of random items that makes the store feel less fussy and more fun (they sell Wiffle Balls for crying out loud). You get the feeling they take style seriously, but not too seriously that it becomes something bigger than being authentic. Check out some of the shots we took inside, and plan on making your way to Brooklyn in the near future.

Photo Credit: Matt Faisetty

Laguiole-Oyster-Knife-IF2

While you can go all MacGyver and shuck oysters with a screwdriver or other household tool, we highly recommend you invest in a good oyster knife. Why? Well, for starters, it’s safer. The best oyster doesn’t taste so hot when you’ve got something sharp stuck in your palm. Secondly, it makes the process easier and a bit more refined. Laguiole is an iconic name in knife making and the French brand has you covered when it comes to shucking thanks to the Laguiole Oyster Knife. Made of 420 stainless steel and complete with a wood handle, the Oyster Knife measures 6 ¼” and makes easy work of even the toughest shell. You just need to supply the cocktail sauce.