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Travel
There’s a Lot More to Walmart’s Hometown Than Walmart

There’s a Lot More to Walmart’s Hometown Than Walmart

From Frank Lloyd Wright architecture to world-class mountain biking, Bentonville, Arkansas, is full of surprises.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Field & Stream’s Best American Hunting Stories

Field & Stream magazine has been around longer than any single one of you reading this. They've been doing their thing for over a century. 114 years to be a little more precise. After a tenure like that, the world's leading outdoor magazine has established quite a collection of stories.…

By Cooper Fleishman
besthunt
Gear
TIK Is The Thinnest And Lightest Keychain Around

Few things are as annoyingly uncomfortable as a jagged set of keys in your front pocket. Until now, there haven't been many options that counteract this problem outside of just tossing your keys in a work bag. TIK (Thin Is Key) is a clever keychain that streamlines that mess of…

By Mike Newman
keyd3
Entertainment
Lone Survivor Blu-ray / DVD / Digital Release

Lone Survivor is a movie about a team of Navy Seals who set out on a mission to capture or kill notorious Taliban leader Ahmad Shah. During the op they're faced with an impossible moral decision that makes the story as much of a human interest piece as it is…

By Cooper Fleishman
lone1
Home
These Brass Ballpoint Pens Are Ideal for Travel

A good travel pen is both compact and durable. You need to be able to easily slip it in your pocket, but know it’s strong enough to handle being tossed around on a daily basis. If you’re in the market for one, this Brass Travel Pen is exactly what you’re…

By Mike Newman
brass-travel-pen-1
Clothing
Wear This: Sean Santiago from FruitPunch

Each week, we turn to one of our favorite style bloggers or men’s fashion insiders to put together a solid outfit. J.Crew Ludlow Sportcoat in Navy - $168 Saturdays NYC Jay Nubuck Sneakers - $95 Beams Slim Fit Long Sleeve Plaid - $150 Unis Emmett Pebble Shorts - $178 A.P.C.…

By Cool Material Guest
wear-this-sean-santiago