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Travel
There’s a Lot More to Walmart’s Hometown Than Walmart

There’s a Lot More to Walmart’s Hometown Than Walmart

From Frank Lloyd Wright architecture to world-class mountain biking, Bentonville, Arkansas, is full of surprises.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Gear
This Virtually Indestructible Laser Looks Like a Lightsaber

The first thing you'll notice about the Arctic handheld light is that it looks like it was plucked from the set of the next Star Wars movie. And while this is good because we've wanted a lightsaber and carrying around a toy one would make use look like a crazy person,…

By Mike Newman
arctic2
Tech
Plastc Is All Your Credit Cards in One

Alright, George Costanza, it's seriously time to pare down that wallet. Keep all the receipts and business cards you want, but Plastic will at least help you clear out all those credit and debit cards. Similar to Coin, Plastc is an all-in-one credit card that stores your credit, debit, gift,…

By Mike Newman
plas1
Transportation
The EVO Utility Bike Is Designed for San Francisco

No, you don't need to live in San Francisco to ride around on the EVO Utility Bike, but if you happen to live in San Fran, it was the bike designed just for you. The hybrid bicycle blends the utility of a city bike with the ruggedness and geometry of…

By Mike Newman
evo2
Food
Age Your Own Whiskey in 24 Hours

If you want to give that bottle of vodka or gin a new depth of flavor, pick up this Barrel-Aged Spirits Kit. Each includes two charred-oak barrel staves and a cheesecloth that allows you to impart some oak and spice to your light alcohol. Simply add one stave to a…

By Mike Newman
barrel-aged-kit_1024x1024
Videos
TRS-80 “Formula ’71” Music Video

TRS-80 is a band from Chicago built on a foundation of live drums and analog synthesizers. They just released a video for their track "Formula '71" that's set to four minutes of Steve McQueen's Le Mans. Here's hoping they re-release a Special Edition of the movie set completely to the…

By Cooper Fleishman
mcqueenvideo