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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Features
The Best Survival Bikes for the Zombie Apocalypse

We can't tell you when the world will end, but we can tell you how: zombies. No we don't have science or "facts" to back that up, but we do have a collection of movies, shows, and books that warn of our future undead overlords. When you're on your own…

By Mike Newman
bestsurvivebikes1
Features
DIY: Copper Pour Over Coffee Maker

Doing It Yourself isn’t always the easiest or cheapest option, but odds are you won’t find anything more satisfying than finishing a DIY project with your own two hands. Each week, we’re going to showcase one cool DIY project tutorial from around the web. When it comes to coffee, everyone…

By Cooper Fleishman
diycoffee1
Home
Neon Signs Fit For Your Man Cave

Neon signs are awesome. The cost of most neon signs is usually less than awesome. You could hang the ridiculous beer neon your parents gave you for some garbage domestic you don't even drink, but then it looks like you think you're still in college. You could lift one from…

By Cooper Fleishman
neon1
Tech
Cubic Is Like the AI Assistant from “Her” … Maybe

We didn't need to see the movie Her to know we wanted Scarlett Johansson to follow us around all the time, but after seeing the film, we did realize we would accept an AI version if that couldn't happen. Cubic, a device currently on Indiegogo, is aiming to become a virtual…

By Mike Newman
cubic4
Fashion
This Pocket Comb Is Made From a Surfboard Fin

Spend an afternoon riding waves and your hair will look like a puffy ball of fur when it dries. That's one reason why, whether hitting the surf or not, we always recommend carrying a comb. Now the two worlds have been married into one product. Each of these pocket combs…

By Mike Newman
byrd1