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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Features
7 New Bottles of Booze You Should Know

When it comes to stocking your home bar, you want an array of classic spirits, but it's also nice to have a bottle or two no one has ever seen before. A surprise glass to cap the night or something to mix up a fresh cocktail. Here are some of the…

By Mike Newman
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Fashion
Under Armour Fat Tire GTX Shoes

Under Armour is a name you've definitely heard before, but the "performance apparel" manufacturer has a whole new product that combines a lot of different features from some of our favorite projects. There are people that would tell you the coolest feature of this new shoe, the Fat Tire GTX,…

By Cooper Fleishman
underarm1
Food
Suzy Kuzy Knit Beer Mitts

There isn't too much to tell you about this project that you can't deduce from the name. They're knit mitts designed specifically to hold a bottle or can of beer. (Unless you're the guys from Epic Meal Time, in which case you use the Suzy Kuzy for 750s of something…

By Cooper Fleishman
beermit1
Transportation
DTV Shredder Is A Segway With Tank Treads

We don't even know where to begin with the DTV Shredder. It's part ATV. It's part jet ski. It's part Johnny Five from Short Circuit. It's also part Segway. The crossover vehicle was designed to be "compact yet powerful, rideable year round in any weather and be truly all terrain."…

By Cooper Fleishman
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Fashion
adidas Claims the Ultra Boost Is the Greatest Running Shoe Ever Made

Two years ago, adidas released a running shoe that got everything right. It was lightweight, flexible, and innovative in the way it returned energy with every step. Now adidas wants to one-up the Boost with the release of the Ultra Boost, and they claim it's the greatest running shoe they've…

By Mike Newman
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