Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

1
What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
1
partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
2
What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

1
3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

1
4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
7
Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
9
Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

1
10
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Videos
Child 44 – Official Trailer

If you look back at this post, you'll see that Child 44 is one of our most anticipated movies of the year. It's also one of the few on the list that didn't have a trailer. Until now. Based on the Soviet thriller by Tom Rob Smith, Child 44 stars Gary Oldman…

By Mike Newman
tomhard1
Fashion
Filson Announces New Line of Watches

Filson has been making some of the most rugged, durable gear for over a century, but the one thing they've never tackled before is the watch. In order to produce their first collection, they teamed up with Shinola for movements and hand-assembly in their state-of-the-art Detroit facility. What's all that…

By Cooper Fleishman
fils1
Features
This Guy Bought a $35,000 Watch for $6 at Goodwill

Need a reason to hit-up your local thrift shop? No, it has nothing to do with being extremely late to the Macklemore party, it's because you're about to be inspired to hunt your tail off. Zach Norris walked into a Phoenix area Goodwill in search of a push golf cart and…

By Mike Newman
le-coultre-deep-sea-watch-find
Fashion
The Hat That Holds A Pencil And Plants A Tree

The foresty green, brown and tan leather accented Thrive hat from Tinlid Hat Co. looks good enough in its own right to justify the $25 price tag, but there are some hidden details that definitely sweeten the deal. Depending on your perspective, those details really come down to two things:…

By Cooper Fleishman
greenhat1
Fashion
The Leather Bracelet That Doubles As A Ruler

In case it wasn't already clear, we're big fans of accessories. There are a lot of cool men's bracelets on the markets these days, but the leather strap bracelet will always be one of our favorites. There's just something about a double-wrapped strap of brown leather that will always be…

By Cooper Fleishman
brace2