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What We're Buying
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Gear
Personal Flamethrower

Don't you hate having to mosey on up to a stack of wood to light your bonfire? With the XM42, the world's first commercially available handheld flamethrower, you can start the blaze from across the yard. Designed to be both awesome and affordable (the brushed steel starts at $699), the XM42 can…

By Mike Newman
flamet1
Features
GOODS: Spring Vests

Spring might mean it’s finally time to think about putting your winter coat in storage, but that doesn’t mean it’s all swim trunks and tees yet. You’re still going to need some sort of protection for the colder days, but there are alternatives to the standard jacket… like these vests. Each will give you freedom of…

By Cooper Fleishman
goodsspring1
Transportation
Jeep Chief Concept

Every year, a few of the truly Jeep-obsessed make a pilgrimage to their Mecca: The Jeep Easter Safari. Set in Moab, UT, the Safari combines Jeeps in their natural environment and allows Jeep to highlight some truly amazing concepts. For example, while looking like a nicely restored '70s Cherokee, this…

By Kevin McCauley
jeep1
Gear
Kame Hybrid Carry-on

Nendo, a design house out of Japan, has created a new hybrid polycarbonate-fabric suitcase for Fabbrica Pelleterie Milano (an upcoming Italian brand) called the Kame (so named for it's resemblance to a "tortoise," the Japanese translation of the word) that might just make us change our position about soft-sided carry…

By Cooper Fleishman
foto5
Tech
RHA Stainless Steel Earphones

RHA Audio has been designing, engineering and fabricating quality listening devices for a while, but their foray into the high-end with the T10i might be their best offering yet. The noise-isolating earphones are made with metal injection molded stainless steel for durability, but it also makes them look damn cool.…

By Cooper Fleishman
rphones2