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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Gear
The Underwater Jetpack

S.C.P. Marine Innovation is a UK-based company that has spent the past three years designing, prototyping and testing an underwater jet pack. Yes, you read that correctly. The x2 Underwater Jet Pack uses a backpack with an integrated control system and batteries, along with two wrist-mounted, high-power Hydra thrusters that…

By Cooper Fleishman
underwater-jetpack-1
Tech
The Sonos Play:5 Speaker Adjusts to the Room You Place It In

The acoustics in every room of your house are different. If you take a Bluetooth speaker into the kitchen for tunes while you cook, it will sound different than when you take it into your study to bang out some work. That is, of course, unless you use the newly…

By Mike Newman
sonos1
Features
Inside the Best Ramen Shop in Tokyo

The best ramen shop in Tokyo should be a tiny mom and pop joint in the basement of a high-rise, where they make the broth following a decades-old secret recipe and stained dish towels sit drying by a small fan in the back. It should be like Jiro Ono's sushi spot.…

By Mike Newman
ichiranramen3
Videos
‘The Revenant’ Official Trailer

There are some actors who you trust to select elite projects. Leonardo DiCaprio and Tom Hardy are two of them. The two meet up again in The Revenant, a visually stunning take on a true story about an expedition into the uncharted American wilderness. From a vicious bear attack to frozen-on snot,…

By Mike Newman
revenant
Fashion
Breda Watches

A good-looking timepiece doesn’t have to set you back financially. That’s part of what makes Breda watches so great—they’re stylish and contemporary, but they don’t come with a modern-day price tag. Both the Rothko and the Zapf boast eye-catching accents—unique color choices, visible stitching and more. When you need something…

By Mike Newman
breda-watches-1