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Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
Watches
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
By Amos Kwon
What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Watches
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
10 Labor Day Sales You Probably Don’t Know About 10 Labor Day Sales You Probably Don’t Know About
Watches
10 Labor Day Sales You Probably Don’t Know About

Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.

By Cool Material
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Watches
Black Book: 12 Products Our Editors Loved in August 2026

The products our editors have been obsessed with in August 2026.

By Cool Material
Fashion
MHD Customized Seiko 5 Military Watches

The Seiko 5 has been one of the go-to automatic watches for longer than most of us have been alive (60s, in case you were curious) for a number of reasons. It had high water resistance. It had Hardlex glass that was scratch-resistant. It had a 21 jewel automatic movement.…

By Cooper Fleishman
MHD-seiko-5-mil-watch-01
Fashion
Jack Spade Has New Colorways For The Conway Watch

When Jack Spade decided to start making watches, the results were awesome. Affordable, good looking timepieces from a designer that most guys like, at a price that we can also all afford. Jack Spade just revamped the Conway for the Fall, and the results are, well, equally awesome. It's still…

By Cooper Fleishman
jack-spade-conway-watch
Fashion
TSOVET GREY MATTER WATCH

Drawing inspiration from California design of the 1940s, this timepiece features elongated numbers and a fresh and clean appearance. It’s a classic watch with smart little design elements that make it unique. Each is built with premium 316-L stainless steel casing and is complemented by vegetable dyed Italian leather straps.…

By Mike Newman
t-sovet-cn38-gray-matter-3
Fashion
The Cool Material Shop Watch Collection

A man shouldn't always check the time on his smartphone. Sophistication and style call for a timepiece, and if you're in the market, you should take a second to head over to our shop. Our watch collection has expanded to include some iconic brands along with some names you've probably…

By Mike Newman
shop-coolmaterial-watch-collection
Fashion
The Everyday Watch Is 10 Watches For The Price of One

When a manufacturer makes a claim like, "The last, something, you'll ever need to buy," we're dubious. What if your product doesn't work for everyone? What if GQ says that particular whatever isn't cool anymore? What if your own personal style or needs change? Lots of things to consider, but…

By Cooper Fleishman
every3