Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Beau Hayhoe Profile Picture

Beau Hayhoe

Clothing
Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

With nearly two centuries of history, these reinvented rugby shirts prove some classics never lose their charm.

By Beau Hayhoe
The Best Rugby Polo Shirts 2026
Fashion
How Danner Makes Its Perfectly Rugged Boots Right Here in the U.S.A.

It’s not easy, but Danner’s long-running legacy leans on American-made craftsmanship and steadfast attention to detail.

By Beau Hayhoe
How Danner Boots Are Made
Features
There’s a Lot More to Walmart’s Hometown Than Walmart

From Frank Lloyd Wright architecture to world-class mountain biking, Bentonville, Arkansas, is full of surprises.

By Beau Hayhoe
Bentonville Arkansas Travel Guide
Features
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

By Beau Hayhoe
Best Gear for Fall Bonfires
Clothing
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

By Beau Hayhoe
Outlier Menswear NYC Interview
Drinks
The 10 Bourbons We’re Drinking Long After Bourbon Heritage Month

September Is Bourbon Month. These Bottles Are for the Rest of the Year.

By Beau Hayhoe
1
Clothing
Wears My Beer: Duluth Trading Co. x Miller High Life Collection

Tailgates, bonfires, and kicking back with a cold one after a long day just got more stylish and functional for fall.

By Beau Hayhoe
Miller High Life Deluth Trading Co
Clothing
Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

By Beau Hayhoe
Fret12 Chicago Shop String Thing
Accessories
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
What It’s Like to Wear an $85K Watch
Drinks
Asheville Has Range

Mountains and murals. Dive bars and the Biltmore. Airstreams and American single malt. Five days barely scratches the surface in one of America's most charming towns.

By Beau Hayhoe
Asheville Travel Guide 2026