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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Clothing
Levi’s Wellthread 2021 Fall / Winter Collection

As we're sure you're well aware of by now, everyone at Cool Material is a huge fan of denim. We love the small denim brands, the Japanese outfits and the raw denim makers, but we'll always be partial to the classic Levi's numbers and their various styles/fits/cuts. Which brings us…

By Cooper Fleishman
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Fashion
Hamilton x Far Cry 6 Khaki Field Titanium Limited Edition

Hamilton used to be an American watch brand, but now it's owned by the Swiss. They have strived (with wonderful results) to keep the American spirit alive in their products, and the Hamilton x Far Cry 6 Khaki Field Titanium Limited Edition is a fine example of this. Rather than…

By Amos Kwon
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Clothing
Legends Aviaton Hybrid Joggers and Shorts Are Perfect for Everyday Wear

If you're anything like us, you've been spending the past few months wearing nothing but shorts, joggers and tees. Legends new Aviation collection features their first hybrid short and pant that are designed to maximize comfort, style and versatility--without breaking the bank. What separates them from the competition? Both feature…

By Pat McLaughlin
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Food
This NanoCraft CBD Oil Is Some of the Most Powerful Out There

CBD has helped a lot of people, but not all CBD products are created equal. While pure CBD is a powerful force in its own right, NanoCraft's High Potency Gold Series 1000mg Broad Spectrum CBD Drops is made with proprietary technology to be packed with a wider variety of cannabinoids,…

By Pat McLaughlin
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Audio
Fender Teamed up with MoFi for a Limited-Edition Turntable

There are plenty of iconic guitar manufacturers and audio brands out there, but the one that always comes to our mind first is Fender. And it's still true to this day almost 3/4 of a century later. Outside of the icons like the Telecaster, Stratocaster, Jazzmaster, Precision Bass, and Jazz…

By Cooper Fleishman
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