As we’re sure you’re well aware of by now, everyone at Cool Material is a huge fan of denim. We love the small denim brands, the Japanese outfits and the raw denim makers, but we’ll…
Levis
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Where To Shop for Men’s Jeans
Jeans truly do make the man, and a good pair can be style-defining. Even if your denim style isn’t edgy or up-to-date, every guy needs at least a few pairs of great denim jeans. They’re…
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How to Patch Your Old Pair of Jeans
There’s something to be said for a well-worn garment. The stains, tears, holes, and scratches tell a story. That delicious bowl of pasta left a teeny little red spot on your linen pants. Or you…
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What Exactly Is Raw Denim?
There’s something so iconically American about a good pair of denim jeans. Few garments are more timeless and unquestionably stylish. Jeans have been a mainstay in this country’s sense of fashion for generations. Beginning as…
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STEAL: Get up to 75% Off During Levi’s Warehouse Sale
Levi’s has been a brand for the better part of two centuries for good reason–they make great, quality clothing that’s designed to last and is available at a fair price. While their options, availability and…
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Levi’s Latest 502 Jeans Are Made with Recycled Denim Fabric
If we could only wear a single brand of jeans for the rest of our lives, we’d happily be wearing Levi’s. Levi’s WellThread Collection produces version of the same iconic Levi’s numbers you already love,…
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Levi’s Vintage Clothing Albert Einstein Menlo Cossack Jacket
When we think of Albert Einstein, there are so many things that pop into our head before style icon, but the man knew how to wear a leather jacket and look damn good doing it.…
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Levi’s Lot No. 1 Jeans Are Made to Order
Unless we’re at an occasion that calls for a suit or lounging around the house, we’re probably wearing a pair of jeans. While we have plenty of pairs from brands that aren’t Levi’s, it’s hard…
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Pick up a Unique Version of the Levi’s Trucker Jacket for 45% Off
The Levi’s Trucker Jacket is the gold standard when it comes to denim jackets. If you don’t already have at least one of these in your closet, well, you’re making a huge mistake. It’s one…
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A Guide to Levi’s Numbers
Levi Strauss & Co. manufactures some of the highest quality jeans in the world. But believe it or not, they weren’t always in the clothing business. When they were founded in 1853, Levi Strauss &…
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Weekly Style Finds
Sifting through menswear trends and labels is too much for the average guy. Why spend your day researching when you know 99% of the things you’d find you’d never wear? A better option: Weekly Style…
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Wear This: Brands Dad Grew Up With
At some point in your life you probably thought your Dad wasn’t cool. Hell, you might have even told him that to his face. Turns out the same brands your old man was wearing while…
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Wear This: Bowl Game Weekend
Brought to you by Levi’s®. Visit the Levi’s® Holiday Gift Guide. While many are busy figuring out their holiday travel, college football fans are in the midst of setting up a more epic adventure, one that…
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Holiday Tree Hunting
This time of year, we’d like nothing more than to pour ourselves a hot drink and ride out the cold weather in front of a fire. Hibernation sounds ideal. While that’s how we’d love to spend our winter…