When people think of the Jazz age, they tend to think of tailored suiting with interesting proportions. Levi’s, inspired by this period, wanted to look behind the stage, so to speak, and design a collection…
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Levi’s WellThread Line Brings Indigo to the Forefront
For nearly a decade, Levi’s WellThread line has put sustainability as the marquee principle of their design. Utilizing production alternatives that use up to 65% less water, the WellThread collection shows that the American brand…
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A Guide to Levi’s Numbers
Levi Strauss & Co. manufactures some of the highest quality jeans in the world. But believe it or not, the company wasn’t always in the clothing business. When it was founded in 1853, Levi Strauss…
Levi’s x Denim Tears
The Gullah Geechee culture is an often overlooked part of American heritage, but it is, itself, so uniquely American. In the southern coastal plains lies a vibrant community of slave descendants that have thrived since…
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Levi’s Athletic Fit 541 Collab with NFL’s George Kittle
San Francisco 49ers’ tight end George Kittle recently teamed up with Levi’s to show off the versatility of their 541 jean. Considered their Athletic Taper fit, these jeans was designed for those with a bit…
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Levi’s x Reese Cooper
Reese Cooper and Levi’s have teamed up on a 10-piece capsule collection that debuted during Paris Fashion Week last month. Cooper recognized the transcendent quality of Levi’s: able to occupy the workwear and fashion spaces…
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1978 Jeep Cherokee Golden Eagle Levi’s Edition
Car co-branding isn’t dead yet, but it probably should be after fiascos like the Mercury Villager Nautica Edition and the Chevrolet Venture Warner Bros. Edition. But we can actually get behind this 1978 Jeep Cherokee…
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The 15 Best Bomber Jackets for Men in 2022
When it comes to jackets that epitomize cool, you’d be hard-pressed to find a more effortless, functional, and easy-wearing option than the bomber jacket. With a veritable who’s who of men’s style icons from Brando…
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Best Men’s Cardigans for Winter 2022
While the dictionary definition of a cardigan is “a usually collarless knitted sweater or jacket that opens down the front,” there are plenty of different ways to interpret that depending on the materials, closure type,…
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Levi’s Wellthread 2021 Fall / Winter Collection
As we’re sure you’re well aware of by now, everyone at Cool Material is a huge fan of denim. We love the small denim brands, the Japanese outfits and the raw denim makers, but we’ll…
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Where To Shop for Men’s Jeans
Jeans truly do make the man, and a good pair can be style-defining. Even if your denim style isn’t edgy or up-to-date, every guy needs at least a few pairs of great denim jeans. They’re…
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How to Patch Your Old Pair of Jeans
There’s something to be said for a well-worn garment. The stains, tears, holes, and scratches tell a story. That delicious bowl of pasta left a teeny little red spot on your linen pants. Or you…
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What Exactly Is Raw Denim?
There’s something so iconically American about a good pair of denim jeans. Few garments are more timeless and unquestionably stylish. Jeans have been a mainstay in this country’s sense of fashion for generations. Beginning as…
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STEAL: Get up to 75% Off During Levi’s Warehouse Sale
Levi’s has been a brand for the better part of two centuries for good reason–they make great, quality clothing that’s designed to last and is available at a fair price. While their options, availability and…
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Levi’s Latest 502 Jeans Are Made with Recycled Denim Fabric
If we could only wear a single brand of jeans for the rest of our lives, we’d happily be wearing Levi’s. Levi’s WellThread Collection produces version of the same iconic Levi’s numbers you already love,…