Shockoe Atelier

We reckon it must be really hard for a new brand to break into the denim market. Like sneakers, us folk like to keep things classic and simple—sticking to the big-time players. In the denim world, that would mean the likes of Levi's, Wranglers, and Lee. Aka the big three.…

Jeans truly do make the man, and a good pair can be style-defining. Even if your denim style isn't edgy or up-to-date, every guy needs at least a few pairs of great denim jeans. They're easily the most versatile type of pants you'll ever own. Whether you pair them with…