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G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

It took a decade to create this watch band innovation. And it was worth the wait.

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My G-SHOCK goes everywhere. From Caribbean swims to Whistler’s slopes, from markets in Nice to long days on set as a producer (where exact timing is the name of the game). It’s on my wrist right now as I type these (humble) brags as proof of my longstanding obsession with the brand.

So, when G-SHOCK unveiled its latest release, I did what any enthusiast would do. I squinted at my screen, zoomed in, and asked myself, What’s changed?

And that’s the point.

At first glance, the new G-STEEL Fine Metallic Series looks just as polished and refined as some of their most iconic silhouettes. The GM2100 and GM5600. But take a closer look, and you’ll discover something deeper hiding under the refinement, something groundbreaking.

Enter the revolutionary Tough Silicone Band, a strap that’s been a decade in the making.

This silicone band isn’t just about comfort. It’s designed to deliver strength that rivals the toughest urethane bands on the market. Here’s how it works.

Silicone, by nature, is incredibly comfortable, but it’s typically too soft to withstand the kind of abuse G-SHOCK watches are built for. Urethane, on the other hand, is tough as nails, but it sacrifices the wrist-friendly comfort silicone offers. So, G-SHOCK did what no one else has done. They combined them for the best of both worlds.

This took 10 years of development. But the result is worth the wait. Now, you get a band that’s durable enough for everyday wear and tough environments, yet comfortable enough to keep on all day without irritation or extra weight. It’s a perfect fusion of comfort for your wrist, durability for your life, and refinement for your style. 

You get the same shock-resistant protection G-SHOCK is beloved for, the same long-life battery, and the same Super Illuminator for easy readability in the dark. All now paired with a band that’s unlike anything you’ve felt on your wrist. 

The G-STEEL Fine Metallic Series comes in both digital and analog versions, with sleek silver and gold options for each. And here’s the kicker. It starts at just $240. So if you’re like me and having trouble deciding, there’s room in the budget for both.

The views and opinions expressed in this partner article are those of the author(s) and do not necessarily reflect the official policy or position of Cool Material. The information provided in this article is for general informational purposes only and should not be considered as professional advice.