Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Holiday
1

The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Looks Like a Teddy, Wears Like a Grizzly
1
partner
The Watch That Proves Toughness Has Always Been a Kind of Elegance
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
Yamaha EMF Electric Scooter

More of a moped than a scooter, the EMF is a joint effort between Yamaha and Taiwanese firm Gogoro. The EMF uses Gogoro's swappable battery tech, and the body of the scooter is slicker than most mopeds you've seen. The angular and stealthy two-wheeler has stacked LED headlights, a big…

By Amos Kwon
Yamaha-EMF-Electric-Scooter-1
Misc
Fabric Makes Getting Life Insurance Simple and Easy

Life insurance is one of those things that is absolutely something we don't want to think about while still being incredibly necessary--especially with kids at home. Forget the traditional weeks of meeting / exams and blood tests because with Fabric, you could be covered in 10 minutes right from your…

By Pat McLaughlin
SspfvbE (2)
Home
It’s Time to Upgrade Your Bedroom With the Most Affordable Certified Organic Mattress Made in America

Shopping for mattresses is one of the most-tedious, time-consuming and mind-numbing experiences... but it doesn't have to be with Avocado. Avocado just dropped their newest, most affordable and 100% organic mattress--the Eco Organic Mattress. It's an absolute game changer. Perfect medium firmness. No glue, chemicals or toxins. Made safe certified…

By Pat McLaughlin
ECO CM 2000×1200 option2
Entertainment
Brad Leone’s Field Notes for Food Adventure

Looking to upgrade your chef skills in the great outdoors? Want to cook a killer meal on your next camping trip? Pick up a copy of Field Notes for Food Adventure. This guide penned by Bon Appetit chef and YouTube personality Brad Leone features recipes and how-to cooking tips alongside…

By John A. Paradiso
Field-Notes-Food-1
Gear
Gerber Armbar Slim Drive Multi-Tool

Sometimes when it comes to EDC tools, less is more. Gerber channeled that minimalist philosophy with its new Armbar Slim Drive, a compact and stylish multi-tool. The Armbar Slim Drive gives you everything you need in an efficient piece of gear. It includes a 2-1/2” long screwdriver with a two-sided…

By John A. Paradiso
Armbar-Slim-1