Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
partner
Bowl Season Gear by Nike
1
partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Audio
Audio-Technica ATH-WB2022 Flagship Headphones

Don't wear earbuds unless you have to because they just can't compare to a serious set of cans. To celebrate its 60th anniversary, Audio-Technica presents its top-end wireless headphones, the ATH-WB2022. Using flame maple, walnut, and mahogany wood from Japanese guitar maker Fujigen, the ATH-WB2022 are a sight to behold,…

By Amos Kwon
AT-Headphones-6
Misc
Zeekr 009 Electric Minivan

Unless we're hauling kids or tons of gear, we usually give the thumbs-down to minivans. But we could get behind the Zeekr 009. Not only does it provide an astounding 511 miles of range, but it also has some of the best styling ever brought to a wheeled breadbox. There…

By Amos Kwon
Zeeker-7
Drinks
We Partnered With Huckberry To Give Away a Bottle of Pappy Van Winkle

If there’s one name in bourbon that is sure to turn heads, it’s Pappy Van Winkle. It’s notoriously hard to find (especially when it comes to the higher age statements), and if you do happen upon a bottle it can cost you as much as the down payment on a…

By Nickolaus Hines
huckberry pappy day giveaway 2022
Misc
GMC Hummer EV All-Wheel-Drive e-Bike

The upcoming Hummer EV is a huge hit and all pre-order sales have been spoken for. You can, however, get a much cheaper two-wheel drive version that's, well, not a car. The GMC Hummer EV All-Wheel-Drive e-Bike will be built by Recon Power Bikes for GMC. It will have two…

By Amos Kwon
Hummer-EV-4
Home
This Rare T-Rex Skull Named Maximus Could Be Yours for $20 Million

There would be no bigger flex than displaying a genuine Tyrannosaurus Rex skull in your home. And if you've got $20 million lying around, you could. Sotheby's is auctioning off Maximus Rex, a rare and massive T-Rex skull. The skull is mounted on an iron pedestal and clocks in at…

By John A. Paradiso
TRex-3