Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The 1970 Classic Just Got a 2025 Upgrade

Bulova brings back the Super Seville. With vintage charm and cutting-edge precision.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
Bowl Season Gear by Nike
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Fashion
G-SHOCK Utility Metal Collection

The "CasiOak" line of G-SHOCK watches has become a colossal success for the brand, and there's no stopping it. The latest iterations are called the Utility Metal Collection that pairs the GM2100 case with soft fabric straps. Models GM2100CB-1A, GM2100CB-3A, and GM2100C-5A all have 44.4mm diameter cases topped off with…

By Amos Kwon
Gshock-Metal-10
Misc
The Best Kind of Chicken Nuggets, Free for a Year

ButcherBox delivers high-quality meat straight to your door. Everything from 100% grass-fed beef and pork raised crate-free to wild caught salmon. Plus, if you sign up today, every package for a year will include a free bag of gluten-free chicken nuggets. What other butcher is going to hook you up…

By Pat McLaughlin
Butcherbox_1000x600 (1)
Clothing
Give Winter The Boot With London Sock Co.’s End Of Season Sale

Socks are one of the greatest ways to add a pop of color or a bold pattern to your look--without having to worry about being too flashy. Throw out all your boring black and white socks because it's time for an upgrade with London Sock Co. With solid color options…

By Pat McLaughlin
image (9)
Features
9 of the Best Hoppy, Aggressively Bitter, and Endlessly Delicious West Coast IPAs

Just because we’ve hit March, that doesn’t mean that winter is over just yet. Even though the end of this dismal season is on March 20th, much of the Northern Hemisphere is still in the midst of a full-blown, chilly, potentially frigid, and snowy winter. But who wants to wait…

By Christopher Osburn
Best-West-Coast-IPAs
Misc
Mercedes-Benz MB.OS

Just when you thought Mercedes screens couldn't get bigger or more vivid, they go and level up everything for its next-gen in-car OS. Merc has partnered with Google for data, maps, and navigation, and it's also working with Luminar to provide LIDAR (Light Detection and Ranging) functionality. The new system…

By Amos Kwon
MB-OS-3