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Sports
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VESSEL Solved One of the Most Annoying Things About Your Golf Bag

The new Player VI Series gives every club its own space and rethinks the golf bag from top to bottom.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Clothing
Foster Weld Co Belt Buckles

If you see hand grinders, machine tools and plasma cutters as art supplies rather than tools then you'll love the distinctive gritty style of Foster Weld Co Belt Buckles. No two look exactly the same because they are hand crafted, hand painted and hand distressed by creative guys who love…

By Cool Material Guest
Foster-Weld-Co-Belt-Buckles
Entertainment
Star Wars: Episode 8008

If George Lucas were as good at marketing as he is at bastardizing childhood memories, he would have hired Mark Greenawalt to do publicity for the recent Star Wars abortions. If Lucas had, Greenawalt's art would likely have exponentially increased sales figures, public acceptance of the movie (or maybe just…

By Cooper Fleishman
star-wars-body-paint-570
Cameras
The Shirtpocket Underwater Camcorder

There's a lot of rare and beautiful things to be seen under the sea like coral reefs and exotic sea creatures worth capturing on film. And don't forget the beautiful exotic creatures you might find in your own pool... in bikinis. The Shirtpocket Underwater Camcorder lets you film the coolest…

By Cool Material Guest
Shirtpocket-Underwater-Camcorder
Clothing
Worn Again Red Hot Air Hoody

You might think Richard Branson is full of hot air, but you gotta give Virgin credit for some of their latest eco-friendly practices. Teaming up with Worn Again, they’re putting their corporate waste to good use. The Worn Again Red Hot Air Hoody is handmade from retired Virgin balloons, which…

By Cool Material Guest
Worn-Again-Red-Hot-Air-Hoody
Entertainment
Know Your Meme

You didn't plan on getting anything productive done at work today, did you? That last big project you're working on is just going to have to wait til 2010 because you can kiss your productivity goodbye thanks to Know Your Meme. In what can only be described as an undertaking…

By Cooper Fleishman
knowyourmeme