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What We're Buying
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Accessories
IKC Recycled Record Card Holder

Steve Jobs has all but assured the death of vinyl with his collection of iEverythings. Sure, those gadgets are great for extended trips to the bathroom and train rides that need more women, but they don't have the warmth of vinyl. The biggest problem with vinyl is that it was…

By Cooper Fleishman
IKC Recycled Record Card Holder
Transportation
Surly Bike Flask & Spaceman Cage

Drinking and driving is never acceptable. Drinking and riding on the other hand, that's just strongly frowned upon - unless you own a bike and like drinking. The problem of course is that you have no place for the container. The Surly Flask & Spaceman Cage will give you those…

By Cooper Fleishman
surly-bike-flask-1
Contests & Give-Aways
GIVEAWAY: Chalkboard Message Bubbles Decal

Nothing beats the tactile (and sometimes emotional) response you get from physically writing something - write your lady friend a sexy letter instead of sexting her and you'll be a believer in tactile response. Writing in a Moleskine is all fine and good, but sometimes you just wanna get down…

By Cooper Fleishman
scribbles-giveaway
Articles
If Men Wrote Hallmark Cards

When we go looking for greeting cards we do what every other man does - we find the slot closest to empty and we buy that one. After all, someone had to have read the card in that slot at some point and decided it was worth buying so we're…

By Cooper Fleishman
congratulations-graduate-card
Cameras
Highkey Camera Straps

The red dress she wore last night is the only thing in your life that should be strapless. Normally we would argue for the convenience of going strapless, but in the case of your ridiculously expensive new camera the strap actually makes access easier. HighKey Camera Straps also introduce a…

By Cooper Fleishman
Highkey Camera Straps