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What We're Buying
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Sh*t My Dad Says

We're all about full disclosure, so we have no problem telling you that "Shit My Dad Says" (Amazon made them censor it, not us) is fucking hilarious. Justin's dad says hilarious shit and if you haven't experienced gems like “It’s Los Angeles, son. It’s the epicenter of the asshole earthquake.…

By Cooper Fleishman
shit-my-dad-says-book
Accessories
Anchor Necklace

The CXXVI Anchor Necklace is the epitome of old world quality. Each steel necklace is heated in a coal forge and hand hammered on a 130 year old anvil the same way someones grandfathers grandfathers grandfather did it over a century ago. Then its lightly coated with beeswax to preserve…

By Tim Jacobsen
anchor-necklace
Accessories
Armed Notebook – Revolver

If you're anything like us, your brain is a revolving door of thoughts and ideas. If you don't write the important stuff down you're just going to forget it. You need a durable notebook that accurately conveys the importance of the plans for world domination contained within. Made of PVC,…

By Tim Jacobsen
revolver-notebook
Drinks
Wisteria Metal Twelve-Bottle Carrier

Whether your mom told you or not, there's a few things you have in common with the milkman. The most important of which is actually not your heritage - it's your love of bottle-toting hardware. Wisteria is tapping into this with their Metal Twelve-Bottle Carrier so you can get twelve…

By Cooper Fleishman
Wisteria Metal Twelve-Bottle Carrier
Computers
BP Custom Woodworks Hard Drives

While we're lucky to live in a time full of modern wonders (like internet porn and sexting) we don't get why everything has to be made out of shiny plastic. That's why whenever we get the chance we skin our favorite gadgets in wood—even our external hard drives. BP Custom…

By Cool Material Guest
BP Custom Woodworks Hard Drives