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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Fashion
Mistura Watches

Mistura Watches are the timekeeping equivalent of Justin Bieber (bear with us here) - technically a man, but with unisex qualities. You can draw your own conclusions about the "pop star," but in the case of Mistura, putting wood in something makes them manly. In all seriousness, someone cut down…

By Cooper Fleishman
misturawatches
Contests & Give-Aways
GIVEAWAY: Malcom Fontier Diplomat 13

Anyone that claims "you can't get more features in a package this size, period" - and isn't referring to a certain aspect of our anatomy - is going to have us feeling a bit skeptical. Package envy aside, Malcom Fontier may just be on to something with The Diplomat 13.…

By Cooper Fleishman
malcolm-frontier-giveaway
Clothing
J. Crew Secret Wash Glen Canyon Madras Shirt

Secret techniques and recipes make everything better - chicken, Coke, and burgers. According to J. Crew, the same rules apply to the wash of your shirts because they're keeping the secret to the pastel Glen Canyon Madras Shirt tightly under wraps. Which is exactly how you'll feel in this tailored,…

By Cooper Fleishman
J Crew Secret Wash Glen Canyon Madras Shirt
Phones
Blackberry Pearl 9100

The Blackberry Pearl 9100 reminds you that BlackBerry phones aren't just for stuffy suits, but for regular Joes who wants a cool phone, not 10 different ways for the office to reach him. It features SureType (kinda like a half QWERTY) keyboard, making texting easier while still keeping it pocket-sized.…

By Cool Material Guest
Blackberry Pearl 9100
Entertainment
BMW R7

Art Deco was a popular international art design movement primarily inspired by the blah, blah, blah. If it doesn't have to do with cool things you can hang on your walls or your body, or park in your garage - we don't give a shit about international art design movements.…

By Cooper Fleishman
BMW R7