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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Fashion
Diesel Timeframes Digital

Negative space is such a big deal now that you can talk about it in polite conversation with your friends without even sounding like a hipster douche. Save your breath for hipster mocking and say everything you want about negative space with the Diesel Timeframes Digital. In standard Diesel fashion,…

By Cooper Fleishman
diesel-watch-dz7118
Entertainment
True Blood: The Complete Second Season DVD

Robert Pattinson did to vampires what STDs did to free love in the 60s - destroyed it for men everywhere. True Blood helped remind Americans why Dawson's Creek with vampires isn't a shining example (vampires aside) of vampire fiction in the best way possible - blood, guts, and sex. True…

By Cooper Fleishman
True Blood The Complete Second Season DVD
Transportation
Ducati Superbike 1198 R Corse Special Edition

It seems we may have been a little hasty when we posted our list of 15 Motorcycles To Make You A Man. Unlike certain unnamed politicians, we're not above admitting that there is most to the story. In this case, it comes in the form of the Ducati Superbike 1198…

By Cooper Fleishman
Ducati Superbike 1198 R Corse Special Edition
Accessories
Vans Supercorsa CA

Much like our love for bacon, t-shirts, and all things gasoline powered, men share a love of comfortable shoes. We know what you're thinking, and yes, we have no problem using the "l word" in this instance - as long as it's in reference to a pair of Vans. But…

By Cooper Fleishman
Vans Supercorsa CA
Entertainment
Emails from an Asshole: Real People Being Stupid

There comes a time in everyone's life when they reach the breaking point and finally decide to click send on that email you've been writing to your boss for months. You know the one. The one that says "go fuck yourself" in no uncertain terms. Most of us will end…

By Cooper Fleishman
Emails from an Asshole Real People Being Stupid