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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
The Black Keys

Unless all the Gaga/Bieber/most recently T-Pained artist has totally melted your eardrums you've heard The Black Keys. You might not have known it at the time you were watching Zombieland or Dexter or Gossip Girl (your secret's safe with us) but you've definitely heard the blues-rock, kind of like the…

By Cooper Fleishman
The Black Keys
Accessories
Vans Hemp Rata Vulc Shoes

Summer brings good things: barbeques, beach time, and fewer clothes on the fairer sex, etcetera.   Vans' Hemp 'Rata Vulcs' (no idea) are the newest addition to that list.     Durable but soft hemp upper, flexible sole, slip on ease and comfort made it a great summertime tread.   The…

By Wylie Overstreet
Vans Hemp Rata Vulc Shoes
Transportation
Ecosse Moto Works Heretic

It doesn't matter if you're a trust fund baby, a self-made millionaire, or a media mogul - riding a motorcycle does what no amount of popped bottles ever could, it makes you a man. A man with something that women will be lining up to ride. If you're riding the…

By Cooper Fleishman
Ecosse Moto Works Heretic
Entertainment
Stone Temple Pilots

STP (the band, not the motor oil) had their heyday in the mid-nineties, where they successfully made fans out of nearly every hot-blooded young male alive.   For the last decade though, they've been more or less off the radar.  With the release of their new self-titled album, the Stone…

By Wylie Overstreet
Stone Temple Pilots
Drinks
Almost Everything About Whiskey

Whiskey is a most fickle mistress.  Early in the night it's a great companion: interesting, enjoyable, even warming.  And then it sneaks up and suddenly becomes your nemesis, violently shoving you into making bad decisions.  Know thy friend/enemy then:  Almost Everything About Whiskey--along with setting the bar for books with literal titles--discusses…

By Wylie Overstreet
whiskey-book