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What We're Buying
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

The Roundup
Shinya Kimura – Motorcyle God

East meets West gets thrown around a lot in business, politics, and a bunch of other fields we really don't care about. But every once in a while something like the Zero Engineering T5 Blackie comes along and piques our interest because of the gasoline, the fact it's a motorcycle,…

By Cooper Fleishman
Shinya-Kimura-Motorcyle-God
Home
Reel to Reel Audio Tape Clocks

There's always a special place in our hearts for something that cleverly re-purposes an object to fit another use.  It's ingenuity, or in the common nomenclature of popular culture, MacGuyvering.  These clocks get our stamp of approval by taking something unusual--a reel of old school audio tape--and using it as the…

By Wylie Overstreet
Reel to Reel Audio Tape Clocks
Contests & Give-Aways
GIVEAWAY: Drinique Knuckle Bottle Opener

We love weapons and we love drinking but combining the two used to be as impossible as a girl liking sports or spinning straw into gold. Emphasis on the used to be thanks to the Drinique Knuckle Bottle Opener. It cracks beers (cans and bottles)! It busts skulls! It cleans…

By Cooper Fleishman
GIVEAWAY Drinique Knuckle Bottle Opener
Clothing
Nau Succinct Trench

There has always been something badass about a trenchcoat. Even if you aren't a dick (the detective, not the genitalia), trenchcoats convey an air of mystery - a certain je ne  sais quoi if you will. And the Nau Succinct Trench is no different. Is it great that it folds…

By Cooper Fleishman
Nau Succinct Trench
Drinks
Beer Savers

There are certain situations that require your immediate attention (wingman duty, sexts, natural disasters) which may mean abandoning the possession you currently find most important - the beer you just opened. Since you've evolved from the shiny silver taste urinal that is Old Natty simply discarding said beer is not…

By Cooper Fleishman
Beer_Savers