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What We're Buying
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Banksy: Myths & Legends

In an age when people share the most mundane details of their lives with the world and celebrities can't play a bit of tonsil hockey without 8,000 pictures popping up online, it's amazing that Banksy has been able to keep his identity a secret for so long. In fact, his mysterious…

By Mike Newman
Banksy-Myths-Legends
Food
Allen Brothers Elk Burgers

There's only so many ways we can incorporate bacon into our cheeseburgers. We ground it up in the patty, created a bacon-infused mayonnaise and toyed with the idea of a solid bacon bun (verdict - greasy and unstable), but after a while we're in need of something that won't make our…

By Mike Newman
Allen-Brothers-Elk-Burgers
Computers
Wood iPad 2 Cases

The problem with most iPad cases on the market is they are flat-out hideous. One of the reasons you love your do everything Apple tablet is its sleek design. What happens when you slap most after-market cases on it? It looks like you're carrying around something from the discount bin at Best…

By Mike Newman
Wood-iPad-2-Cases
Entertainment
Tatt Book: Visionaries of Tattoo

Chances are you won't stumble upon on any amazing works of art in your life without stepping foot in an overly pretentious museum. It's not like some dude is going to be walking along the beach with the Mona Lisa hanging from his neck like a Flava Flav timepiece. So, while…

By Mike Newman
Tatt-Book-Visionaries-of-Tattoo
Videos
The Avengers Trailer

When you put Sammy J, Robert Downey Jr., Mark Ruffalo, Gwyenth Paltrow and Scarlett Johansson together in a movie there isn't a good reason not to see it. Now throw in the fact that it's a huge battle royale featuring your favorite Avengers, and it's directed by Joss Whedon, and…

By Cooper Fleishman
video-avengers-trailer-th