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What We're Buying
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
More Facebook Changes We’d Actually Want To See

When Facebook announced their latest changes the world let out a collective "FML."  Users apparently like changes to be "beneficial" and not "confusing as crap."  We decided to help by sharing some Facebook Changes We'd Actually Want to See.  We quickly realized that, even though we covered a few, there…

By Mike Newman
more-facebook-changes
Home
“If Money Was No Object” Wishlist

You won't find any of these items at the bottom of a pile of soccer moms at your local Wal-Mart. In fact, you won't find them in many stores at all. This is the gear you'd ask Santa for and he'd even be like, "Whoa, who do I look like,…

By Mike Newman
if-money-was-no-object-900
Drinks
Beer Sleeve

Have you found it difficult to accurately portray your drinking problems to random onlookers? Has a flask simply not gotten your point across? Has your order of "Popov on the rocks" merely garnered a few glances? Then it's time to grab yourself a supply of Beer Sleeves. Let's be honest, nobody ever drank…

By Mike Newman
Beer-Sleeve
Videos
Phantom Cocktails

Somehow this video captures exactly how the world looks to us when we're smashed but it does so in such a beautiful fashion.  The world in slow motion, some Beastie Boys pounding in our eardrums and random glasses flying against the wall - it's like we are back in college!

By Mike Newman
video-Phantom-Cocktails-th
Contests & Give-Aways
Share Your Cool Material (CLOSED)

We've come close to the point of bankruptcy on more than one occasion stocking up on all the cool material that graces the pages of this website and lines the halls of Shop Cool Material. Friends and family members have accosted us for "forcing them" to buy another iPhone case,…

By Cooper Fleishman
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