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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Accessories
Firmament Camo Chuck Taylors

Warning: Don't wear these shoes while high out in the woods. If you do, there's a chance you might think you misplaced your feet. In all other circumstances, however, these camo Chucks from Firmament are perfect. Available in both Duck Camo and Field Camo, these low-top Chuck Taylors are a nice play on one…

By Mike Newman
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Health
Duke Cannon Black Bar

Stop what you're doing, go into your bathroom and throw out that loofah. Now, we're hoping this didn't apply to too many of you, but for the "It produces a nice lather" crowd, just stop it. Be a man and pick up a big ass brick of soap from Duke…

By Mike Newman
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Contests & Give-Aways
Cool Material’s Big Ass Giveaway

By this time, you've probably spent a ton of cash on gifts for others. Either that or you made some crap that was supposed to be "sentimental." Whatever the case, it's time to get some stuff for yourself. A lot of stuff. This year's Big Ass Giveaway is stocked with…

By Mike Newman
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Drinks
To Have and Have Another: A Hemingway Cocktail Companion

Ernest Hemingway is one of the most iconic men of all time. He won a Nobel and a Pulitzer. He has a minor planet, a bunch of bars, a foundation and an international writing competition named after him. He's been the subject of plays, movies and books. While his style,…

By Cooper Fleishman
To-Have-and-Have-Another-Hemingway-Cocktail-Companion
Entertainment
The Porsche 917 Le Mans Raceway

This is not the toy racetrack you had when you were a kid. There are not Hot Wheels getting launched across some yellow plastic, flying off the tracks and striking your little sister in the face. This is the toy racetrack for adults. The Porsche 917 Le Mans Raceway may…

By Mike Newman
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